Press
DAILY NEWS | JUL 21 2008
Ivy Bakery Owner has a Ghetto Story with a Very Sweet Ending
"I ate one red velvet cupcake and have been hooked ever since," said Winn. "Everything is homemade, fresh, and made with lots of love."
DAILY NEWS | APR 26 2009
Yoga Instructor Gobbles Up 17 Cupcakes in 5 Minutes to Win Contest
"Ivy Bakery held its first cupcake-eating contest outside of the shop on 87th St. in Bay Ridge, Brooklyn. The five competitors were given five minutes to inhale as many chocolate cupcakes as possible. The winner took home $75 and dubious bragging rights."
DAILY NEWS | APR 22 2010
Ivy Bakery Owner Daniellan Louie Levels the Cupcake-Eating Contest Field for Novices
"A Bay Ridge baker has blocked professional binge eaters from entering her cupcake consuming battle and the big leaguers are good-naturedly crying foul that they won't have seats at the table."
Magazines
PASTRY ART & DESIGN | DEC/JAN 2008
Ivy League
"Ivy Bakery accommodates customers by customizing products for allergies and special dietary needs."
TIME OUT NEW YORK KIDS | NOV 16 2011
Best Pies in NYC for Kids
"This one's [Buttermilk Pie] my favorite. it's creamy and heavenly and sweet and buttery."
Television
We love cupcakes... especially on Valentine's Day. New York Magazine's online food editor Alexandra Vallis stopped by to give us a taste of some of the city's best.
Annual cupcake eating contest at Ivy Bakery.
Radio
Web & Blogs
CUPCAKES TAKE THE CAKE | 2006 - PRESENT
Ongoing blog entries about Ivy Bakery
"Please go check out the incredible Ivy Bakery when you're done reading this interview - Custom Made Cupcakes people!"
MARTHA STEWART | NOV 2007
Ivy Bakery Delights
"One of Daniellan's most popular orders, this cupcake tower looks magnificent at a wedding."
SOCIALLY SUPERLATIVE | MAY 1 2009
A Caring Hand Fundraising Gala
"Ivy Bakery from Brooklyn had a make-your-own cupcake station where you chose the base cake (vanilla, chocolate, or red velvet), the icing (vanilla, chocolate, or cream cheese), and toppings of nuts, chocolate chips, Oreos, coconut flakes, and sprinkles! My red velvet/cream cheese icing/rainbow sprinkled cupcakes was probably the. best. ever.
RACHEL & THE CITY | MAY 12 2009
Cupcake Craft Night
"I had a lot of fun making cupcake cards and tags and eating a delicious peanut butter and chocolate cupcake from Ivy Bakery."
SOCIALLY SUPERLATIVE | JUN 24 2009
Socially Superlative's 1st Anniversary Soiree
"The biggest hit of the night by far were our delicious birthday cupcakes from Ivy Bakery! Custom-making your own cupcake, among the vanilla, chocolate, and red velvet cakes with the different choices of icing and toppings, somehow makes them taste even better!"
BELLA CUPCAKE COUTURE | JUL 14 2009
I Love NY in June!
"The best "how's you get here" story of all time! [She] grey up in a tough neighborhood and baked her way to entrepreneurship."
COMIC MIX | SEP 13 2009
Eating Your Favorite Film in Brooklyn
"I recently had a chance to ask Daniellan Louie a few questions about Ivy Bakery, and especially about her awesome movie-themed cupcakes - which she decorates by hand!"
GRUB STREET | FEB 2 2010
Cupcakes Love Me, Cupcakes Love Me Not
"Valentine's Day, boon to florists, bars, and enterprising restaurants, offers dessert lovers a holiday of their own."
THE BROOKLYN PAPER | FEB 9 2010
More Cupcakes are Coming
"A long line of bakeries pushing a borough-wide obsession that shows no signs of slowing down: first, there were the salted caramel cupcakes at Baked, then the masala chai at Ivy Bakery in Bay Ridge"
PAGE DAILY | OCT 22 2010
Get Your Sugar Fix: The Top 5 Sweet Treats You Have To Try
"Early birds will score big getting to Brooklyn-based Ivy Bakery at first light, before the daily batch of out-of-this-world cinnamon rolls is gone. We're obsessed with the original-light dough twirled with cinnamon and doused in glaze."
TIME OUT NEW YORK | JAN 18 2011
Pie Flavors in NYC
"With nearly 200 different types of pie available, it's tough to pick favorites. Here are 54 of ours."
GRUB STREET | FEB 8 2011
Bay Ridge's Ivy Bakery will Bring Buttermilk Pie to SoHo
"Daniellan Louie has had her custom-baking business for ten years and her Bay Ridge shop, Ivy Bakery, for the last five, and now she's returning to her native Manhattan."
BROOKLYN TODAY | FEB 9 2011
The Icing on the Cake
"Ivy Bakery can satisfy the cravings of any pastry love."
VILLAGE VOICE | JUL 19 2011
More Coming Soon: a Greek Taverna on University Place and Ivy Bakery on Houston Street
"Ivy Bakery is poised to open any day now at 138 W. Houston Street!"
DNA INFO NEW YORK | AUG 31 2011
Ivy Bakery "Dessert Lounge" to serve Late-Night Sweets in Village
"Southern-style buttermilk pie is a No. 1 seller in Ivy Bakery's Brooklyn shop and a personal favorite, Louie said."
ALL THE TASTES OF NEW YORK | SEP 2011
Ready, Set, Cupcakes!
"The most popular item on the menu, the buttermilk pie, has a lovely custard filling and a light, soft crust. The bakery also offers nostalgic beverages like orange creams and floats in addition to organic coffees, and teas."
CUPCAKES TAKE THE CAKE | SEP 9 2011
Ivy Bakery's New Manhattan Location is Now Open
"I stopped by the brand new and beautiful Ivy Bakery which just opened at 138 West Houston Street in SoHo/Village area of Manhattan."
DESSERT BUZZ NYC | SEP 12 2011
Ivy Bakery Now Open on West Houston St. (Payard watch yer back!)
"Ivy seems to have a larger than normal array of baked goods (pies, scones, cupcakes, cakes, cookies) and the best part is they will be featuring, multiple, fresh bakings per day."
CBS NEW YORK | FEB 14 2012
The 9 Best Cupcakes in New York City
"There's something to be said for variety, and Ivy Bakery is saying it - in the form of cupcake flavors like ginger, pistachio with almond buttercream, and espresso ganache walnuts."
SERIOUS EATS | FEB 22 2012
Sugar Rush: Tres Leches Parfait at Ivy Bakery
"Housemade tres leches cake is soaked in that classic trio of milks: evaporated milk, sweetened condensed milk, and whole milk; it meets a fourth form of dairy in the shape of whipped cream."
NY PIE STORY | MAR 5 2012
Ivy Bakery and Buttermilk Pie
"Ivy's Buttermilk Pie was a perfect slice of heaven. Particularly so because I got the first slice out of the pie and it was still warm from the oven. Every bite was rich and creamy."
KAPTURE | JUL 5 2012
Who We Love: Ivy Bakery
"The bakery itself was a cozy room paneled in reclaimed wood. Frank Sinatra crooned softly over the sound of the KitchenAid mixer blending brownie mix. A long counter displays powdered sugar covered pastries in glass domes. Wood dining tables lined the walls. Vintage board games and books are stacked neatly underneath the candy counter."
SERIOUS EATS | SEP 19 2012
Sugar Rush: Cinnamon Tres Leches at Ivy Bakery
"Remember the Tres Leches Parfait from Ivy Bakery? We'll they've done one better, and now you can get Cinnamon Tres Leches Parfaits."
DOGSTER | SEP 24 2012
Astrology Alert: What are Libras Like as Dog Owners
"Libran Daniellan Louie of New York City's Ivy Bakery creates mouthwatering treats for dogs in addition to the many irresistible goodies she lovingly whips up for human consumption - and, in true Libra spirit, she's wonderfully gracious about working with dog lovers to customize treat recipes for canine customers."
DIVINE CHOCOLATE | 2013
Chocolate Whoopie Pie Recipe
"The cookie sandwich has got to count as an American classic right? Try your hand at Ivy Bakery's take on the traditional cookie sandwich with a Divine twist."
DIVINE CHOCOLATE | 2013
Butter Gooey Cake Recipe
"Ivy Bakery has created a mouth-wateringly indulgent dessert that is surprisingly simple to make and perfect for a dinner party."
INTERESTING THINGS NEW YORK | BLOG | JAN 6 2013
Pie Crust Class at Ivy Bakery
"What makes Daniellan's teaching unique and special is the ease with which she shares tips and stories of how she has learned things and how she goes things in the bakery."
INTERESTING THINGS NEW YORK | BLOG | JAN 14 2013
Chocolate Truffle Class at Ivy Bakery
"Daniellan always explains every step well. Her class is easy to follow and she turns us all into believers that we can readily recreate these products at home!"
INTERESTING THINGS NEW YORK | JAN 24 2013
Blueberry Muffin Making Class
"Ivy Bakery as you all know by now is one of my favorite places to go in the city for something fun to do. We learn, we eat, we smile a lot and we leave there feeling really great."
NEW YORK CITY STELLA | JAN 27 2013
Hostage in a Bakery
"Doesn't that sound like a pretty sweet deal? I mean, if I were to be held hostage in the first place, a bakery might be the best place that could happen, especially if it were Ivy Bakery."
TIME OUT NEW YORK | JAN 29 2013
Best Blind Date Spots at Bars and Cafes in New York
"Assess your possible connection with a clear head by grabbing dessert at this bakery, which has romantic low lighting and cozy tables. Start a conversation while snacking on sweets like the shop's famous buttermilk pie; if it does well, linger over a cappuccino and play a board game like Battleship or Trouble."
JENNIFER BAKER | SEP 13 2013
Interview with Ivy Bakery - 13th Anniversary
"I got my first taste of Ivy Bakery from my Pit Party a couple years ago. Someone brought the buttermilk pie, which I had heard tons about. When I tasted it, it was creamy deliciousness and I added Ivy Bakery to my list of "must try" bakeries."